CSR Activity Report | Environment | Address Climate Change (Priority Issue 1)

CO2 Reduction Activities with Customers through ASTALIFT

(FUJIFILM’s Activities)

In response to climate change, we are actively working with our customers to reduce CO2 emissions by participating in a carbon offset program with ASTALIFT.
For each product purchased, CO2 emissions from a customer's daily life (5kg-CO2 per day) is offset (compensated).

Our Two Social Contributions by Carbon Offsetting

By purchase ASTALIFT Jelly Aquarysta and ASTALIFT Moist Lotion with carbon offset , it follows that have made two social contributions.

1. Contributing to CO2 Emission Reduction
2. Supporting to Developing Country

Part of the sales are applied to CO2 reduction projects such as implementation of household solar power generation systems in developing countries.

Carbon offsetting products

ASTALIFT Jelly Aquarysta

ASTALIFT Moist Lotion

Products : ASTALIFT Jelly Aquarysta (40g size/refill, 60g size/refill), ASTALIFT Moist Lotion
Implementation time : July 1, 2021- June 30, 2022
Emission trading used : CO2 emission trading used in offsetting are created from supporting CO2 reduction projects in developing countries.

Endorsed by National Movement "COOL CHOICE" *1

ASTALIFT is joined to “COOL CHOICE,” the national movement selecting products, services and activities connected to reducing CO2.
We are working with our customers to help stop global warming.

  • *1 “COOL CHOICE” is an initiative that makes "cool choices" playing a part in measures coping with global warming, such as replacement by purchase of products, use of services, and lifestyle choices contributing to a decarbonated society, in order to reduce greenhouse gas emissions 26% by 2030, as compared to 2013 levels.

Structure for Carbon Offsetting with Customer through ASTALIFT

Helping to Support Developing Countries

Carbon offsets can help developing countries.
CO2 trading emissions (Kyoto credits CER*2) used in carbon offsetting are created from supporting such as clean energy generation projects in developing countries.

Benefit of assisting developing countries :

Nepal: Biogas Support Program

This project aimed to popularize biogas devices in rural households in Nepal, thus reducing greenhouse gas (GHG) emissions by replacing the fuel source that had been used for cooking, such as non-renewable firewood and fossil fuels (kerosene).

Manure from cows and buffaloes raised by farmers are supplied to the biogas plants, where biogas is generated via an anaerobic treatment process. The use of such biogas not only reduces GHGs emitted due to the burning of fuelwood and kerosene, but also eliminates the inhalation of and exposure to smoke discharged when burning charcoal indoors, thus reducing respiratory diseases and eye infections. This not only cuts down on the harvesting of timber as a raw material for charcoal, but also improves hygiene by cleanly processing the bovine manure.

The installation of biogas burners improves working conditions for women and children in the home, and the time saved can also be used productively, such as with new income creation, and participating in social and educational activities. Farmers were able to get organic fertilizer and sustainable biogas for cooking at no cost thanks to using the manure from their livestock.

  • *2 Kyoto Credits (CER): Abbreviation of "Certified Emission Reductions". UN emission trading  certified through the Kyoto Mechanism CDM Project regulated by the Kyoto Protocols (Clean Development Mechanism: CO2 reduction project implemented by developed countries supporting developing countries)

What is a carbon offset?

We produce approximately 5 kg of greenhouse gases per person every day. It is important to reduce greenhouse gases to stop global warming.

We make an effort to reduce CO2 emissions. Nevertheless there are unavoidable emissions in our everyday life and economic activities.
Carbon offset is the offsetting CO2 emissions that could not be reduced, by utilizing the CO2 emission reductions (credits = emission credits) that were reduced elsewhere.
The right to emit (carbon credit) used in this carbon offset program is created through Clean Development Mechanism (CDM)  (*1), one of the methods approved by the Kyoto Protocol to combat global warming.

Overview of Carbon Offsetting

All Initiative Name Carbon offsetting through purchase of ASTALIFT *3
~Carbon offsetting of one day CO2 emission from customer’s daily lives~
Certified Organization FUJIFILM Corporation
Initiative Overview An activity that offer environmental contribution through conference of credits reducing daily CO2 emissions from everyday consumer activities (5kg-CO2), to consumers purchasing ASTALIFT Jelly Aquarysta or ASTALIFT Moist Lotion sold by Fujifilm.
Period Covered July 1st, 2021-June 30th, 2022
Offsetting Actors Consumers purchasing ASTALIFT Jelly Aquarysta or ASTALIFT Moist Lotion sold by Fujifilm
Emission Recognition Greenhouse Gas Emission Activities in Target Initiatives One day CO2 emission in consumers' daily lives for each ASTALIFT Jelly Aquarysta or ASTALIFT Moist Lotion sold
Calculation Scope One day CO2 emission in product purchasers' daily lives
Main sources of CO2 emissions: Home electronics such as heaters, coolers, hot water supplies, kitchens, personal vehicles, general waste, water, lights, refrigerators, vacuum cleaners, TV, etc.
Calculated Emissions 5kg-CO2/unit
Compensation Offsetting Ratio for Calculated Emissions 117%
Credit Types Kyoto Credits (CER)
Credit Project Name

Nepal: Biogas Support Program (invalidated on March 10, 2015 and December 26, 2015)
Transferred to the national registered account

  • *3 Products: ASTALIFT Jelly Aquarysta or Moist Lotion

Reducing CO2 Emissions in Daily Life

How much CO2 is emitted from a household?

5kg of CO2 is emitted per person per day in their daily life.*4 
Main sources of it are the use of personal vehicles and household electronics such as air conditioners, lights or refrigerators.

Daily CO2 emissions in daily life by service (per person)

Household CO2 reduction points (daily CO2 reduction)*5

■ Reduce through Energy Conservation

Reduction method Whole days Energy conserved(Wh) COreduction amount(g-CO2/day)
Air conditioners Use with room temperature at 28°C (raised 2°C). 2 hrs used 260Wh 151
Turn off air conditioner when reasonable 1 hr erased 500Wh


Replace with energy-saving type 3 hrs used 600Wh 347
Refrigerators Change setting from high to medium 11 hrs 88Wh 51
Do not store food too much 11 hrs 44Wh 25
Reduce time with the door open as much as possible 11 hrs 11Wh 6
Replace with one of the latest energy-saving models 11 hrs 385Wh 223
Lights (two) Turn off lights as much as possible 1 hr erased 120Wh 69
Replace incandescent light bulbs with LED light bulbs 3 hrs used 150Wh 87
Replace fluorescent light bulbs with LED light bulbs 3 hrs used 45Wh 26
Televisions Reduce time with TV on 1 hr erased 300Wh 174
Exchange cathode ray tubes with LED liquid crystal 1 hr used 130Wh 75
Washing machines Reduce use time between 9 AM and 8 PM
(use just for finishing, finish use by 8 AM, etc.)
1 hr erased 300Wh 174
Clothes dryers Reduce use time between 9 AM and 8 PM
(use just for finishing, finish use by 8 AM, etc.)
1 hr erased 1100Wh 637
Bidet toilets  Turn off seat warmer 11 hrs erased 330Wh 191
Computers Reduce time with monitor on 1 hr erased 60Wh 35
Combination printers Unplug electrical outlets during nonuse 10 hrs removed 103Wh 59
Video games Unplug electrical outlets during nonuse 10 hrs removed 169Wh 98
Dishwashers Reduce use time
(wipe with a washcloth instead of drying, etc.)
1 hr erased 550Wh 318
Rice cookers Use fast cook mode to reduce cooking time 1 hr erased 90Wh 52
Turn off heat retainer 2 hrs stopped 50Wh 29


■ Reduce through Other Energy Reduction

Reduction method  Details COreduction amount
Gas, electricity, water Make sure the flame does not come up from the bottom of the pot Gas conservation 17
Reduce shower time by a minute a day Gas and water conservation 74
Bathe without intervals between Do not use an auxiliary heater (once a day) 83
Driving a vehicle Turn off the engine while stopped 1.4L less of gasoline/month 106
Practice "eco starts," accelerating gently when departing 4.2L less of gasoline/month 320
Use public transportation when shopping, avoid, using personal vehicles (walk 2km/day) 2.2L less of gasoline/month 73


■ Reduce through Lifestyle Choices

Group Activities Details Goal Numbers
Energy conserved(Wh) CO2削減量(g-CO2)
TV viewing Watch TV together in the living room 5 177Wh 102
Meal Eat dinner or breakfast together 15 115Wh 67
Travel Conserve 12 hours of energy with a day trip 1 224Wh 130


  • *4 Calculated based on CO2 emissions per person for Japanese households, 2018 data from the National Institute for Environmental Studies.
  • *5 Energy conservation is a standard value from various hypotheses. May also change based on device functions. The values were calculated based on the following:
  • Trends and measures of household section(The Japan Center for Climate Change Actions)
  • Household energy conservation dictionary (The Energy Conservation Center, Japan)
  • Household CO2 reduction handbook (Toda city, Saitama, Japan)