CSR Activity Report | Environment | Address Climate Change (Priority Issue 1)

Climate change Countermeasures through Carbon Offsetting in the Cosmetics Sector

(FUJIFILM’s Activities)

Our Two Social Contributions by Carbon Offsetting

By purchase ASTALIFT Jelly Aquarysta and Astalift Moist Lotion with carbon offset , it follows that have made two social contributions.

  • ASTALIFT Jelly Aquarysta or Moist Lotion implements carbon offsetting as a CO2 emission reduction activity engaged together with customers.

  • For each product purchased, CO2 emissions from a customer's daily life (5kg-CO2 per day) is offset (compensated).

  • CO2 reduction, developing country support, or waste reduction as a part of daily life are achieved without excess effort.

  • Part of the sales are applied to CO2 reduction projects such as implementation of household solar power generation systems in developing countries.

Structure for Carbon Offsetting with Customer through ASTALIFT

Carbon offsetting products

Products : ASTALIFT Jelly Aquarysta (40g size/refill, 60g size/refill), ASTALIFT Moist Lotion
Implementation time : July 1, 2018- June 30, 2019
Emission trading used : CO2 emission trading used in offsetting are created from supporting CO2 reduction projects in developing countries.

Certification recipient : Fujifilm Corporation
ID number : JMACC CO2-002

  • * The aforementioned products are carbon offsetting certified by the Japan Management Association.

Endorsed by National Movement "COOL CHOICE" *1

Astalift is joined to “COOL CHOICE,” the national movement selecting products, services and activities connected to reducing CO2.

*1 “COOL CHOICE” is an initiative that makes "cool choices" playing a part in measures coping with global warming, such as replacement by purchase of products, use of services, and lifestyle choices contributing to a decarbonated society, in order to reduce greenhouse gas emissions 26% by 2030, as compared to 2013 levels.

All Initiative Name Carbon offsetting through purchase of Astalift *2
~Carbon offsetting of one day CO2 emission from customer’s daily lives~
Certified Organization FUJIFILM Corporation
Initiative Overview An activity that offer environmental contribution through conference of credits reducing daily CO2 emissions from everyday consumer activities (5kg-CO2), to consumers purchasing Astalift Jelly Aquarysta or Astalift Moist Lotion sold by Fujifilm.
Certification  number: JMACC CO2-002 (certified by the Japan Management Association)
Certification Period:    July 1st, 2018-June 30th, 2019
Offsetting Actors Consumers purchasing Astalift Jelly Aquarysta or Astalift Moist Lotion sold by Fujifilm
Emission Recognition Greenhouse gas emission activities in certified initiatives One day CO2 emission in consumers' daily lives for each Astalift Jelly Aquarysta or Astalift Moist Lotion sold
Calculation Scope One day CO2 emission in product purchasers' daily lives
Main sources of CO2 emissions: Home electronics such as heaters, coolers, hot water supplies, kitchens, personal vehicles, general waste, water, lights, refrigerators, vacuum cleaners, TV, etc.
Calculated Emissions 5kg-CO2/unit
Compensation Offsetting Ratio for Calculated Emissions 142.4%
Credit Types Kyoto Credits (CER)
Credit Project Name

China : Hubei Eco-Farming Biogas Project 
China : Guangrun Hydropower Development Project
Rwanda : CFL Energy Efficiency Project
(transferred to country account on 2015) (amortization)

*2 Products: Astalift Jelly Aquarysta or Moist Lotion

CO2 trading emissions (Kyoto credits CER*3) used in carbon offsetting are created from supporting such as clean energy generation projects in developing countries.

Benefit of assisting developing countries :

China : Hubei Eco-Farming Biogas Project
[picture]China:Hubei Eco-Farming Biogas Project

In households located in mountainous and poor areas of China Hubei province, now use animal manure to produce biogas for cooking and heating water, instead of coal and wood.
The project, located in Enshi Prefecture, bundles 33,000 household-level activities which recover methane from biogas digesters with pig manure as fermentation material and utilize the generated biogas to displace fossil fuel for cooking and heating.

This is expected to reduce the methane emissions overall. The project thus reduces emissions of fly ash from burning coal and fuelwood, households have increased health due to the significant reduction in indoor smoke and heat from customary cooking methods. In particular the project reduces respiratory problems such as occasional cough, phlegm, asthma and children with occasional cough, phlegm or breathing difficulties. Also, diarrhea all decreased, without exception, ranging from 1.6 to 6.5 percent for households among participating provinces, and more than 88% of the households reported improvements in household sanitation status, reduces odours from biomass decomposition.

Furthermore, the project has created new jobs in the construction, maintenance, marketing, and financing of biogas units. Income of women was increased through project supported agricultural production and living cost was reduced by using biogas in terms of saved fuel and health costs as well as saved labour in cooking,  firewood collection and other related heavy housework.

China : Guangrun Hydropower Development Project
[picture]China:Guangrun Hydropower Development Project

The project offsets power and GHG emissions generated by regional coal power plants through water resources for electricity generation by installing and operating hydro power stations using water from the Majia River. 

This project builded facilities to improve access to drinking water and Irrigation for local communities which are affected.

These schemes include 6 road construction schemes, 5 drinking water and irrigation schemes, 3 education and hygiene schemes, 2 scientific and technical schemes, and industrial development scheme. Due to the construction of water diversion and storage schemes, the access to water for both human and live stocks are largely improved in Dangyangba, Qishuya, Longmenzi, Qiliping and Tianjiaping villages. 4,400 people in total have been benefited due to the intervention.

・Water pipelines :Dangyangba village (24,626m), Longmengzi village (7,600m), Qiliping  Village(1,386m), Tianjiaping village (5,450m), Qiliping village built (1,386 m)

・The improved area:Dangyangba village (500 Mu), Longmengzi village (380 Mu) and Qiliping  Village(400 Mu)

・Water conservation facilities :DangyangbaVillage(5 water storage tanks), Longmenzi village (built water diversion tunnel of 240m and water tank of 72 m3), Tianjiaping village (built 3 water tanks of 41.3 m3)

Rwanda : CFL Energy Efficiency Project
[picture]Rwanda:CFL Energy Efficiency Project

In Rwanda, Around 2002, Only less than 20 percent of the population had access to electricity.

This project distributes high-quality Compact Fluorescent Lamps (CFL) to improve lighting technology in Rwanda’s residential sector instead of the energy-hungry incandescent lights (ICLs) used.

And implemented by the national public electricity utility Rwanda Energy Group Ltd (REG).

The project has contributed to poverty alleviation by reducing household expenditure on electricity bills, as CFLs are 75% more efficient than ICLs.

*3 Kyoto Credits (CER): Abbreviation of "Certified Emission Reductions". UN emission trading  certified through the Kyoto Mechanism CDM Project regulated by the Kyoto Protocols (Clean Development Mechanism: CO2 reduction project implemented by developed countries supporting developing countries)

How much CO2 is emitted from a household?

5kg of CO2 is emitted per person per day in their daily life.*4 
Main sources of it are the use of personal vehicles and household electronics such as air conditioners, lights or refrigerators.

Household CO2 reduction points (daily CO2 reduction)*5

■ Reduce through Energy Conservation

Reduction method Whole days Energy conserved(Wh) COreduction amount(g-CO2/day)
Air conditioners Use with room temperature at 28°C (raised 2°C). 2 hrs used 260Wh 151
Turn off air conditioner when reasonable 1 hr erased 500Wh


Replace with energy-saving type 3 hrs used 600Wh 347
Refrigerators Change setting from high to medium 11 hrs 88Wh 51
Do not store food too much 11 hrs 44Wh 25
Reduce time with the door open as much as possible 11 hrs 11Wh 6
Replace with one of the latest energy-saving models 11 hrs 385Wh 223
Lights (two) Turn off lights as much as possible 1 hr erased 120Wh 69
Replace incandescent light bulbs with LED light bulbs 3 hrs used 150Wh 87
Replace fluorescent light bulbs with LED light bulbs 3 hrs used 45Wh 26
Televisions Reduce time with TV on 1 hr erased 300Wh 174
Exchange cathode ray tubes with LED liquid crystal 1 hr used 130Wh 75
Washing machines Reduce use time between 9 AM and 8 PM
(use just for finishing, finish use by 8 AM, etc.)
1 hr erased 300Wh 174
Clothes dryers Reduce use time between 9 AM and 8 PM
(use just for finishing, finish use by 8 AM, etc.)
1 hr erased 1100Wh 637
Bidet toilets  Turn off seat warmer 11 hrs erased 330Wh 191
Computers Reduce time with monitor on 1 hr erased 60Wh 35
Combination printers Unplug electrical outlets during nonuse 10 hrs removed 103Wh 59
Video games Unplug electrical outlets during nonuse 10 hrs removed 169Wh 98
Dishwashers Reduce use time
(wipe with a washcloth instead of drying, etc.)
1 hr erased 550Wh 318
Rice cookers Use fast cook mode to reduce cooking time 1 hr erased 90Wh 52
Turn off heat retainer 2 hrs stopped 50Wh 29


■ Reduce through Other Energy Reduction

Reduction method  Details COreduction amount
Gas, electricity, water Make sure the flame does not come up from the bottom of the pot Gas conservation 17
Reduce shower time by a minute a day Gas and water conservation 74
Bathe without intervals between Do not use an auxiliary heater (once a day) 83
Driving a vehicle Turn off the engine while stopped 1.4L less of gasoline/month 106
Practice "eco starts," accelerating gently when departing 4.2L less of gasoline/month 320
Use public transportation when shopping, avoid, using personal vehicles (walk 2km/day) 2.2L less of gasoline/month 73


■ Reduce through Lifestyle Choices

Group Activities Details Goal Numbers
Energy conserved(Wh) CO2削減量(g-CO2)
TV viewing Watch TV together in the living room 5 177Wh 102
Meal Eat dinner or breakfast together 15 115Wh 67
Travel Conserve 12 hours of energy with a day trip 1 224Wh 130


*4 Calculated based on CO2 emissions per person for Japanese households, 2018 data from the National Institute for Environmental Studies.
*5 Energy conservation is a standard value from various hypotheses. May also change based on device functions. The values were calculated based on the following:

  • Trends and measures of household section(The Japan Center for Climate Change Actions)
  • Household energy conservation dictionary (The Energy Conservation Center, Japan)
  • Household CO2 reduction handbook (Toda city, Saitama, Japan)