90th Toward Tomorrow
Fujifilm Group's Purpose
Giving our world more smiles
We bring diverse ideas, unique capabilities, and extraordinary people together to change the world.
To celebrate our 90th anniversary, we are introducing our first Fujifilm Group’s Purpose to showcase our value to society and our role in the world.
For the last 90 years, the Fujifilm Group, has brought smiles to the faces of people around the world, and we will continue to connect with them through our wide range of innovative products and services. With our new Group Purpose as our guide and aspiration, we will increase the number of smiles in the world.
Commemorate 90 Years of Fujifilm Group
FUJIFILM Photo Collection II
Capturing the Human Experience: World Photography in the 20th Century
FUJIFILM Photo Collection II consists of original prints newly acquired by FUJIFILM Corporation in keeping with the principle of preserving the culture of photography. This is consistent with the first FUJIFILM Photo Collection created in 2014. FUJIFILM Photo Collection II comprises 53 masterpieces that capture the human experience taken by prominent international photographers who are among the giants of world photography in the 20th century.