Fujifilm Receives Silver Award for Two Packaging Designs, including “ASTALIFT D-UV Shield Tone-up,” at the Globally Prestigious “Pentawards 2025.”

TOKYO, October 6, 2025 – FUJIFILM Holdings Corporation is pleased to announce that the packaging design for two of its products, including the UV makeup base “ASTALIFT D-UV Shield Tone-up” have been awarded the Silver Award at the globally prestigious “Pentawards 2025” (Headquarters: Brussels, Belgium). 

The Pentawards, established in 2007, is a prestigious global design award dedicated exclusively to packaging design. Each year, exceptional packaging designs from around the world are submitted and evaluated by an international jury of over 50 experts, including renowned designers and experienced design directors. Entries are judged based on criteria such as design quality, brand expression, creativity and innovation, and emotional connection. This year’s competition attracted over 2,000 entries from more than 60 countries.

Fujifilm remain committed to developing designs that are not only visually appealing but also realize designs that emphasize the function of each product and service, thereby creating new value through design.

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• * This news release is issued by FUJIFILM Holdings Corporation in Japan. Fujifilm makes no representation that products on this news release are commercially available in all countries and regions including the US and EU. Approved uses of healthcare products vary by country and region.