“FUJIFILM GFX100RF” wins the “Best of the Best Award” of Red Dot Design awards

TOKYO, May 18, 2026 – FUJIFILM Holdings Corporation is pleased to announce that 27 of its products across a diverse range of business fields have been honored with the “Red Dot Design Award: Product Design 2026,” a product design award program organized by the Design Zentrum Nordrhein Westfalen based in Essen, Germany. Of the products, “FUJIFILM GFX100RF” has received the program’s highest-ranked “Best of the Best Award.” The 27 award-winning products span a wide range of business fields, including mirrorless digital cameras in the X series and GFX series, instant cameras  in the instax^™ series^*1, medical equipment, and production color printers.

The Red Dot Design Award is an international design award program launched in 1955. The award is given to outstanding products that have been judged on criteria such as design innovation, functionality, ergonomics, ecology and durability. The Red Dot Design Award is considered one of the top three global design awards, along with the iF Design Award in Germany and the International Design Excellence Award (IDEA) in the United States. As a result of the judging by internationally renowned design experts, 27 of the company's products have received the “Red Dot Design Award: Product Design 2026.”

In developing a wide range of products and services, Fujifilm not only pursues functionality and performance, but also engages in design development that leverages the full value of those strengths. The company will continue to work on creating designs that not only have beautiful appearance but also reflect commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.

• *1 instax, instax WIDE Evo, instax mini LiPlay+, instax mini Evo Cinema, instax mini Link+ and instax mini 41 are registered trademarks or trademarks of FUJIFILM Corporation.
• *2 Revoria Press is a registered trademark or trademark of FUJIFILM Business Innovation Corporation.
• *3 Revoria Press PC2120 is currently available only in selected countries and regions.

• * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.
• * This news release is issued by FUJIFILM Holdings Corporation in Japan. Fujifilm makes no representation that products on this news release are commercially available in all countries and regions including the US and EU. Approved uses of healthcare products vary by country and region.