Fujifilm Wins “Red Dot Award: Brands & Communication Design 2026”
with Seven Entries, including Six Products and One Initiative

TOKYO, September 9, 2026 – FUJIFILM Holdings Corporation is pleased to announce that 7 entries, including 6 products and one initiative across a diverse range of business fields have been honored with the “Red Dot Design Award: Brands & Communication Design 2026,” a design award program organized by the Design Zentrum Nordrhein Westfalen based in Essen, Germany. The seven winning entries included the product packaging and dedicated App for the instax^™ instant photo system, ASTALIFT WHITE JELLY AQUARYSTA (2025 Limited Edition) skin conditioning serum, and Fujifilm Group’s Purpose Engagement Initiative.

The Red Dot Design Award^*1 comprises three categories: Product Design, Brands & Communication Design, and Design Concepts. In the Product Design category of the ‘Red Dot Design Award 2026’, announced in May this year, the ‘FUJIFILM GFX100RF’ digital camera won the ‘Best of the Best’ award—the highest honor in the competition. A total of 27 products across a wide range of business sectors, including instax^™ series, medical equipment and production color printers, also received awards. Combined with the seven winners in the Brands & Communication Design category, the company has achieved a company-record total of 34 award-winning entries at the “Red Dot Design Award”.

In developing a wide range of products and services, Fujifilm not only pursues functionality and performance, but also engages in design development that leverages the full value of those strengths. The company will continue to work on creating designs that not only have beautiful appearance but also reflect commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.

• ^*1 The “Red Dot Design Award” is an international design award launched in 1955. It is one of the world’s three most prestigious design awards, alongside Germany’s “iF Design Award” and the US’s the International Design Excellence Awards (IDEA)”. The Brands & Communication Design category recognizes outstanding design in areas such as branding, advertising, packaging, user interface (UI) and user experience (UX).

• *1 instax, instax mini Evo Cinema^™, instax mini Link+^™, instax WIDE Evo^™ are registered trademarks or trademarks of FUJIFILM Corporation.

• * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.
• * This news release is issued by FUJIFILM Holdings Corporation in Japan. Fujifilm makes no representation that products on this news release are commercially available in all countries and regions including the US and EU. Approved uses of healthcare products vary by country and region.