News Release

August 25, 2023

Mirrorless digital camera “FUJIFILM X-H2S / FUJIFILM X-H2” wins Bronze Award in the internationally-prestigious design award, IDEA

- Eight other products were selected as finalists, including digital radiography and smartphone printer

TOKYO, August 25, 2023 – FUJIFILM Holdings Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce that its mirrorless digital cameras FUJIFILM X-H2S and FUJIFILM X-H2 have won the Bronze Award in the International Design Excellence Awards (IDEA) 2023, organized by the Industrial Designers Society of America (IDSA). Eight other products, including a digital radiography and smartphone printers were selected as finalists*1.

The IDEA is an international design award program established in 1980 by the Industrial Designers Society of America (IDSA). It is considered as one of the world’s three major design awards alongside Germany’s “iF Design Award” and “Red Dot Design Award.” The jury reviews entries based on strict criteria including design innovation, user benefits and social impact, and selects Gold, Silver and Bronze award winners. This is Fujifilm’s seventh win in the IDEA.

In addition to creating beautiful external designs, Fujifilm will continue to work to create new product values by developing designs that realize simple and comfortable operability and portability.

  • *1 Entries that have passed the primary screening to become candidates for Gold, Silver and Bronze awards.

“IDEA 2023” Bronze Award winner

Mirrorless digital camera “FUJIFILM X-H2S / FUJIFILM X-H2”


The FUJIFILM X-H2S and FUJIFILM X-H2 are the double flagship models in the "X series" that offer outstanding image quality based on unique color reproduction technology and are compact and lightweight. The FUJIFILM X-H2S meets the needs of professional photographers with the series' best high-speed continuous shooting, autofocus, and movie performance. The FUJIFILM X-H2 can shoot photos and high-resolution 8K/30P video with the highest image quality in the series, meeting a wide range of needs.

Design awards received

Good Design Award 2022, iF Design Award 2023, Red Dot Design Award 2023

Fujifilm products in IDEA 2023 finalists

Smartphone printer “INSTAX mini Link 2”

Smartphone printer “INSTAX SQUARE Link”

Digital radiography 

  • * “FDR D-EVOⅢ G80i” in the US 

Mirrorless digital camera 

Broadcast zoom lens 
“FUJINON HZK25-1000mm”

Grasping forceps 

The pressure image analysis app 
“FUJIFILM Prescale Mobile”

Structural color inkjet technology 


Media Contact

FUJIFILM Holdings Corporation
Corporate Communications Division,
Public Relations Group

  • * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice. 
  • * This news release is issued by FUJIFILM Holdings Corporation in Japan. Fujifilm makes no representation that products on this news release are commercially available in all countries and regions including the US and EU. Approved uses of healthcare products vary by country and region.