News Release

April 22, 2024

“INSTAX mini Evo Brown” wins the “Best of the Best Award” of Red Dot Design awards

- 16 Fujifilm products win international acclaim at prestigious Red Dot Design Awards

TOKYO, April 22, 2024 – FUJIFILM Holdings Corporation is pleased to announce that 16 of its products including imaging and medical devices have been awarded the “Red Dot Design Award: Product Design 2024,” a product design award program organized by the Design Zentrum Nordrhein Westfalen based in Essen, Germany. Of the products, “INSTAX*1 mini Evo Brown” has received the program’s highest-ranked “Best of the Best Award.” This remarkable achievement marks the first time that all 16 products submitted by FUJIFILM have won the prestigious Red Dot Design Award.

The Red Dot Design Award is an international design award program launched in 1955. The award is given to products with excellence in design innovation, functionality, ergonomics, ecological compatibility, and durability. It is one of the world's three most prestigious design awards, alongside Germany's “iF design award” and the United States' “the International Design Excellence Awards (IDEA)”. 

In the development of all its products and services, Fujifilm not only pursues product functionality and performance, but also engages in design development that leverages superior functionality and performance. The 16 products have recognized their beautiful appearance and design achieving outstanding functionality and performance by a panel of internationally renowned design experts. 

The company will continue to work on creating designs that not only have beautiful appearance but also reflect commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.

“Best of the Best Award” logo

“Red Dot Design Award 2024” logo

  • *1 INSTAX is a trademark or registered trademark of FUJIFILM Corporation.

16 Red Dot Design Award 2024 winning products

①Hybrid instant camera “INSTAX mini Evo Brown”【Best of the Best Award】

The “mini Evo” is a hybrid instant camera incorporating digital technology and supporting the card-size “mini format film.” Released in 2021, it has been a global sensation since its launch due to its hybrid nature of analog and digital function. It comes with ten lens effects including “Soft Focus” and “Light Leak,” and ten film effects, including “Monochrome” and “Retro.” These two types of effects can be freely combined to create 100 different shooting effects, allowing users to express their emotions through INSTAX prints. The camera body sports a premium and classical look and features analog-like operation with the lens dial, film dial and print lever, designed with attention to details such as operation noise.

INSTAX mini Evo™​​​​​​​ Brown

②Instant camera “INSTAX mini 12

③Instant camera “INSTAX SQUARE SQ40

④Digital Camera “INSTAX Pal

⑤Mirrorless digital camera “FUJIFILM GFX100 II”
Vertical battery grip “VG-GFX100 II”

⑥Mirrorless digital camera “FUJIFILM X-S20”

⑦Interchangeable lens for the GFX Series of mirrorless digital cameras “FUJINON Lens GF110mmF5.6 T/S Macro”

⑧Interchangeable lens for the GFX Series of mirrorless digital cameras “FUJINON Lens GF55mmF1.7 R WR”

⑨Interchangeable lens for the GFX Series of mirrorless digital cameras “FUJINON Lens GF30mmF5.6 T/S”

⑩Interchangeable lens for the X Series of mirrorless digital cameras “FUJINON Lens XF8mmF3.5 R WR”


⑫Broadcast zoom lens “FUJINON HZK24-300mm”

⑬Long-range camera with integrated lens “FUJIFILM SX1600”

⑭Portable Identification System of Medicine “PROOFIT iQ”

⑮Wide Format Inkjet Printer
“Acuity Prime Hybrid”

⑯Assist function for CT scan “AutoPositioning”


Media Contact

FUJIFILM Holdings Corporation
Corporate Communications Division,
Public Relations Group

  • * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice. 
  • * This news release is issued by FUJIFILM Corporation in Japan. Fujifilm makes no representation that products on this news release are commercially available in all countries and regions including the US and EU. Approved uses of healthcare products vary by country and region.