TOKYO, October 15, 2025 – FUJIFILM Holdings Corporation is pleased to announce that 37 products from across the Fujifilm group including FUJIFILM Corporation and FUJIFILM Business Innovation Corporation have been recognized at the GOOD DESIGN AWARD 2025*1, an esteemed award program organized by the Japan Institute of Design Promotion. The award-winning products span a wide range of business fields, including mirrorless digital cameras, medical equipment, and multifunction printers. Among the award winners, FUJIFILM Corporation has received the highest number of awards, with 35 of its products recognized, marking the seventh consecutive year for this accomplishment. Notably, the Filmmaking Camera “FUJIFILM GFX ETERNA 55” was selected for the GOOD DESIGN BEST100, a distinction awarded to products that received especially high evaluations among all winners.
In developing a wide range of products and services, Fujifilm has pursued high levels of functionality and performance, while also emphasizing design that enhances and fully leverages these strength. This year, 26 products received the iF Design Award and 26 products received the Red Dot Design Award. In the IDEA, the binoculars “FUJINON BINOCULAR TECHNO-STABI TS-L 1640/2040” received the “Gold” award. Fujifilm has been recognized with the Good Design Award for 43 consecutive years since 1983. These achievements demonstrate high recognition for design excellence of Fujifilm products globally.
Fujifilm remain committed to developing new value of products and services by not only visually appealing but also realizing designs that emphasize the function of each product and service, thereby creating new value through designs.
- *1 The Good Design Award is Japan's only comprehensive design evaluation and promotion program launched by the Japan Industrial Design Promotion Organization (today's Japan Institute of Design Promotion) in 1988, based on the Good Design Selection System (G Mark System) established by the Ministry of International Trade and Industry (today's Ministry of Economy, Trade and Industry) in 1957.
“GOOD DESIGN BEST100” logo
“GOOD DESIGN AWARD 2025” logo
Excluding unreleased products and products that are only available in limited regions.
“FUJIFILM GFX ETERNA 55” is Fujifilm’s first video production camera featuring the large-format sensor measuring approximately 55mm diagonally, equivalent to about 1.7 times larger than the size of 35mm film. This camera achieves rich tonal gradation and three-dimensional image expression.3-inch LCD monitors are positioned on both sides of the body, allowing multiple users to simultaneously adjust and monitor settings. It also includes a dedicated handle with dials for controlling functions such as focus and zoom. With enhanced functionality and operability, the GFX ETERNA 55 supports efficient, high-quality filming even with a small crew. Its design meets the demands of professionals in the field, from cinematic and commercial productions requiring high-quality imagery to documentary filmmaking where mobility is essential.
Photo by Radlab
- * instax, instax WIDE Evo, instax mini 41, and QuickSnap is registered trademarks or trademarks of FUJIFILM Corporation.
FUJIFILM Holdings Corporation
Design Strategy Office
E-mail : dgi-101-FH-DSO@fujifilm.com
- * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.
- * This news release is issued by FUJIFILM Holdings Corporation in Japan. Fujifilm makes no representation that products on this news release are commercially available in all countries and regions including the US and EU. Approved uses of healthcare products vary by country and region.