CSR activity report│Fighting Against COVID-19

Supporting New Ways of Communication in the COVID Era

instax displays smiles underneath the mask in the world

Wearing a mask is becoming common, but at the same time, many find it more difficult to communicate as people’s facial expressions are hidden underneath their masks. This is even worse for COVID-19 patients, as they have to face medical professionals covered up by their protective suits, which may further heighten their anxiety. The Fujifilm Group has proposed to take a smiling face photo of medical professionals without a mask using the instax cameras and display it as a badge on their uniforms. This effort has spread across the world and is contributing to recover a sense of closeness and trust in the communications between patients and medical professionals.

The campaign is taking place in France, the U.K., Netherlands, Turkey, Italy, Portugal, Spain, Russia, Belgium, Denmark, the U.S., and India.

Daiyuzan-line conductors with instax photos of their smiles