FUJIFILM Holdings

CSR activity report│Fighting Against COVID-19

Offering A Little Fun in “New Normal” by Photographs

New family function for instax mini Link that is connecting family members

With the new“Sketch, edit & print”function, users can extract handwritten text or an illustration,taken on the smart phone camera in advance,just by tapping.The extracted object can then be superimposed on another photograph into intax print.

Fujifilm’s instax mini Link is a “playful” printer, with which people can print out photos taken with their smartphones to enjoy together. A new “Sketch, edit & print” function was added to the instax mini Link app.

This new app function enables a special print to be created by adding decorations to an ordinary daily life shot, making the time at home with family and close friends even more enjoyable and memorable.

The “New Normal” practice naturally increases the time people spend with their families. In this situation, the power of photographs that keeps and shares family memories in a tangible form is now being rediscovered. With the belief that “A photograph makes the family smile,” the Fujifilm Group is revitalizing the original value of photographs to the world.