The wide-spread use of smartphones and SNSs has made photographs an indispensable part of daily life, increasing their importance as a tool for self-expression and for sharing feelings with each other. As a leading company of photographs, Fujifilm connects people heart-to-heart, disseminating the value of photographs to enrich their lives. By providing a various way to enjoy photography, including shooting, preserving, displaying, and gifting, we always aim to expand the potential of photography keeping up with the times, and contribute to the development of photographic and imaging culture and realization of enriching lives in society.
Fujifilm launched a participatory photography exhibition*1 in 2006, where the works of all the exhibitors were displayed together with the “thoughts expressed in the photographs”. The 18th edition of this photo exhibition in 2024 featured a variety of categories, including the newly established “Smiling Moments” category, which was created in line with the Fujifilm Group's purpose of “Giving our world more smiles” as well as joint projects with nine companies that support this photo exhibition. A total of 28,674 works were exhibited at venues in Tokyo, Osaka, and Nagoya, and were also made available on an online exhibition site. We received many submissions capturing moments of enjoyment, such as traveling, leisure activities, and scenes with family, friends, and pets.
- *1 Started as the “PHOTO IS” 10,000 People's Photo Exhibition.
Scenes from the venue of “PHOTO IS” Photo Exhibition 2024
In an era where taking photos with smartphones and storing data in the cloud has become mainstream, Fujifilm has launched the “Happiness is a photograph” project, with a renewed focus on the value of real “photo prints”. This project is based on the belief that the very act of “taking photos,” as well as the ability to view, touch, and give real “photo prints,” can enhance one’s happiness in life. Through this initiative, we aim not only to propose products and services but also to share the happiness that people feel through various processes such as “taking,” “printing,” “displaying,” and “gifting” photos, thereby amplifying and spreading the joy that photos bring.
A scene of a professional photographer giving advice to the winners at the “Portfolio Review / Awards 2023”
As part of its project to support young photographers, Fujifilm has been holding the Portfolio Review / Awards since 2022. For this project, they accept submissions from photographers under the age of 45, or those who aspire to become photographers, and for the works that pass the first and second selection rounds, they hold online and face-to-face portfolio reviews where professional photographers give specific advice on how to choose themes for works and how to put them together as exhibitions. Award winners selected through the final judging will be offered the opportunity to hold a photo exhibition at the FUJIFILM PHOTO SALON TOKYO, located within the FUJIFILM SQUARE facility operated by Fujifilm.