CSR Activity Report | Other Activities | Social Contribution Activities
Supporting Activities Contribute to Biodiversity Conservation, Development of the Next Generation, and Photo Culture
The Kikigaki Koushien* is a project that selects 100 students throughout Japan to do “Kikigaki(listening and documenting)” and recording about lifestyles, wisdom, skills, and occasionally the lives themselves of masters and experts deeply connected to forests, oceans and streams, such as loggers, foresters, fishermen, female divers and shipbuilders. Fujifilm have been cooperating in this initiative as a part of their social contribution activities. This activity aims for the healthy rearing of youth (development of the next generation), discovery and inheritance of traditional crafts, and fomenting comprehension of nature (understanding the importance of biodiversity conservation). This is done through consideration of the forests and oceans, those who live with them, living in harmony with them, and the abundance that provides.