The Fujifilm Group, guided by its group Purpose of "Giving our world more smiles," declares its commitment to creating innovation together with various stakeholders and changing the world. In accordance with this Group Purpose, we seek to generate new value by integrating AI (artificial intelligence) with the diverse " ideas, capabilities and people " cultivated across our wide range of business fields, along with our own original ideas. Through these efforts, we aim not only to enhance comfort and convenience in people’s daily lives but also to address many social challenges facing society today.
We recognize that while rapidly evolving and spreading AI technologies brings numerous benefits, there are ethical and other issues that must be carefully considered. We further acknowledge that the rapid advancement of AI technologies will bring changes to social norms, rules and values. Under the “open, fair and clear” corporate culture declared in the Fujifilm Group Charter for Corporate Behavior and Code of Conduct, we place great importance ongoing dialogue and collaboration with stakeholders both inside and outside the company. By continuing to earn trust through sincere engagement, we will take on the challenge of maximizing the positive value that the use of AI can bring. Through these efforts, we will contribute to the realization of a better society.
The Fujifilm Group aims to leverage AI technology to contribute to building a better society, based on the policy set forth below.
In its efforts to bring about safe, robust and easy-to-use products and services, the Fujifilm Group will actively promote the use of AI to ensure that more and more people can enjoy the benefits of AI technology. By promoting the integration of AI into the advanced proprietary technologies the Group has developed, and through co-creation with external partners, the Fujifilm Group will generate new values in a speedy manner to lead the world in resolving societal issues in healthcare, business innovation, imaging, electronics and a wide range of other fields. We will also actively utilize AI in various work processes including R&D and production in company-wide efforts to streamline operations and rapidly deliver values to meet societal expectations.
The Fujifilm Group recognizes not only the potential benefits that the advancement of AI technology could bring but also bias, lack of fairness, discrimination and other risks that could occur through the use of AI. We believe that the use of AI be strictly monitored to ensure that dependence on AI does not lead to restrictions or denial of human dignity, ability and potential, or pose a threat to human lives or physical health and wellbeing. The Fujifilm Group will work on developing and supplying products and services that respect basic human rights, preventing the abuse or misuse of AI that could lead to such risks, be it intentional or incidental. The Fujifilm Group will work on developing and supplying products and services that respect basic human rights, preventing the abuse or misuse of AI that could lead to such risks, be it intentional or incidental, based on the principles of human-centered AI.
The Fujifilm Group recognizes that the use of AI has the capacity to create bias on data and algorithms that are used as sources of information for AI. For the fair use of AI, when developing and providing AI-powered products and services, we appropriately verify the scope and methods of use by considering various usage scenarios involving both internal and external users. Additionally, we will review and adjust the applicable scope of use in accordance with advancements in AI technology.
The Fujifilm Group recognizes the possibility that data collected and utilized in AI use could affect the rights and interests of individuals and organizations. We therefore continue to work on securing privacy and security to ensure that data is used appropriately. With respect to the handling of personal information, the Fujifilm Group will apply its privacy policy to ensure appropriate management and administration.
The Fujifilm Group, in utilizing AI, fulfills its accountability by acquiring, managing, and auditing logs, and strives to engage in sincere and appropriate communication based on the results. Through such communications to ensure transparency, we will strive to gain a high level of trust from our stakeholders, which will lead to further enhancing the accuracy of data to be obtained and thus developing more desirable products and services that utilize AI.
The Fujifilm Group shall comply with laws, internal rules, and policies when utilizing AI. We conduct business activities fairly and transparently based on social norms and corporate ethics and establish and operate AI governance in response to changes in laws and social demands.
To actively promote the use of AI, the Fujifilm Group provides in-house AI literacy education and training for human resource development, targeting researchers, developers and a wide range of other staff. We aim to foster human resources that possess a comprehensive understanding of the benefits and risks of AI use and are capable of using AI to take on new challenges to enable the Fujifilm Group to deliver products and services that prove to be truly useful to society.
Revisions to this policy shall be made by resolution of the ESG Committee of Fujifilm Holdings and shall take effect upon reporting to the Board of Directors.
Established December 2020
Revised December 2025
FUJIFILM Holdings Corporation