CSR activity report


Support the tangible and intangible aspects of social infrastructure in people’s lives through various products, services and technologies.

[SPECIAL CONTENT] Fighting Against COVID-19

Outline of Activities in FY2019

  • Launched FUJIFILM LTO Ultrium 8 Data Cartridge achieved a capacity of 30TB
  • Launched Long Range Surveillance Camera FUJIFILM SX800

FUJIFILM LTO Ultrium 8 Data Cartridge achieve a capacity of 30TB LTO 8 (left); LTO 8 package (right)

Outline of Activities in FY2018

[Target] Aim at 100% preservation of records archived on tapes
[Image]Award reception ceremony for the 7th Management of Technology and Innovation Awards

Award reception ceremony for the 7th Management of Technology and Innovation Awards

  • Won the Minister of Economy, Trade and Industry Prize under the 7th Management of Technology and Innovation Awards, for developing a large-capacity data tape using barium ferrite magnetic particles that supports the age of big data and the IoT. (Fujifilm)
[Target] Shorten the inspection periods of deterioration and malfunctioning through providing a non-destructive inspection system
  • Launches the FUJIFILM Creative AI Center Brain(s) Kyushu, a research facility to develop next-generation AI technologies to streamline the inspection and diagnosis of social infrastructures including bridges.

[Other major activities]
  • Newly entered the long-range surveillance camera market in July 2019 by releasing the FUJIFILM SX800, a long-range surveillance camera with built-in zoom lens, in which our cutting-edge optical and image processing technologies are integrated.

  • Launched the cloud-based signage service, SkyDeck Media Message which enables multi-language broadcasting of information about facilities and evacuation in case of a disaster.

Outline of Activities in FY2019

  • Held photo exhibitions around the world, such as The Heart to Heart Communication—“PHOTO IS” 50,000—Person Photo Exhibition, etc.
  • Launched instax mini LiPlay, a hybrid instant camera that can print a photo with an audio message.
  • Launched FUJIFILM GFX100 mirrorless digital camera, equipped with a sensor boasting 102-megapixel resolution.

Our photo exhibitions held across the world in FY2019 displayed a total of 110,000 images.

Scanning a QR code*1 on a photo printed by instax mini LiPlay using a smartphone to play the recorded message.

  • *1 QR Code is registered trademarks of DENSO WAVE INCORPORATED

Outline of Activities in FY2018

[Target] Offering opportunities to enjoy photos that give forms to memories
  • Launched various smartphone services, including Kazoku no Kiroku (Family Record) app, FUJIFILM Prints & Gifts service, as well as a photo book service, PhotoZINE Slim-Type.
  • Launched the Premium Print Service through which customers can easily order professional-level high-quality silver prints on the Internet.
  • Held the 20th anniversary campaign to commemorate sales of instax and enhanced the product lineup.
  • Hosted photo exhibitions in Japan, the US and Europe to display works, aiming at participation by 100,000 people by 2020. Exhibited 100,000 photographs worldwide and achieved this target ahead of schedule in FY2018.
  • Started the Homesha (Praise with Photos) Project as a main partner to establish a new child-raising practice that improves children’s self-esteem by displaying their photographs at home.
[Other major activities]
  • Providing high image quality mirrorless cameras that respond to a wide range of demands from entry models to medium format models.

  • FinePix 4700Z, the world’s first digital camera with honeycomb-structured CCD, was registered as Essential Historical Materials for Science and Technology by the National Museum of Nature and Science, Tokyo.


  • Received the Award for Excellence “Art of Moment Award” at Japan Mécénat Awards 2018, in recognition of FUJIFILM SQUARE activities.

With these changes in methods of communication and even in the midst of this “new normal,” we want everyone to enjoy using photographs to build close relationships between people. We will work to provide products that show people the power of photographs by offering from instant photo systems that allow photographs to be printed on the spot to high-end and mid-range digital cameras. We will also provide opportunities for people to enjoy photographs directly at photo exhibitions, etc. We are using the highdefinition image processing technology we created in developing our medical diagnostic imaging systems to help build a safe and secure ICT society. Our non-destructive testing systems and diagnostic imaging services for tunnels and bridges are being used to improve the safety of the social infrastructure, along with our high-capacity magnetic tapes and high-performance semiconductor materials.