CSR Activity Report | Other Activities | Customer Response

Activities Incorporating Customers' Feedback

(FUJIFILM’s Activities In Japan)


At Fujifilm and our affiliates in Japan, we actively incorporate the customers' feedback toward the improvement of products and services.

Making Camera Operations Easier to Understand with Online Videos

We have created online videos in response to customer feedback that they are “having trouble connecting their digital camera to their smartphone.” There are videos for each step and for each type of smartphone. We made sure the videos are easy to understand by displaying subtitles on the screen and adding narrations.

In response to the increasing number of requests for “a course on the basics of how to use a camera” at FUJIFILM Imaging Plaza during the COVID-19 pandemic, we have also released a video explaining how to use our popular FUJIFILM X-S10 digital camera on YouTube.

We will continue to expand available content so that customers can make the most out of our products.

Click here for the videos (Japanese only)

Camera remote (android)


Camera remote (iOS)


How to use the X-S10 (Japanese only)

Started Online Seminars and Online Courses during the COVID-19 Pandemic

Up until now, we have been holding our Academy X face-to face seminars at the FUJIFILM Imaging Plaza showroom in Tokyo. While the COVID-19 pandemic has made it difficult to hold these seminars, we received many requests from customers to “restart the seminars.”

In response, we have started streaming online seminars led by photographers. In addition to holding these seminars, we have also started providing online one-on-one courses to meet customer requests for “a course on the basics of how to use a camera.” As we are now able to provide our services regardless of location, we have received very positive feedback not only from customers living outside of Tokyo, but also from Japanese customers living abroad. Thanks to the support of our customers, these seminars and courses have been a great hit and fill up immediately.

Behind-the-scenes look at the online seminars

Opened “Z-Lab,” a Space to Experience Our Business Projectors

Our business projectors are used to project clear, bright images on large screens. In addition to company meeting rooms and school auditoriums, it is used for signage*1 and spatial presentations such as projection mapping. When proposing this projector to corporate clients, we received questions about how it performs in the actual environments of use, such as, “how bright is it when there is light indoors or outdoors?,” “how gripping are the merged videos?,” and “how immersive is the virtual space?” 

In response, we opened “Z-Lab*2” so that clients can experience our business projectors for themselves. We have set up a 200-inch motorized transmissive screen along with the actual projectors. Visitors can view demos of signage and experience the virtual space created by a four-sided projection. The lab’s lighting is equipped with a dimmer function so that projections can be simulated according to the client’s environment.

  • *1 Refers to advertising boards and posters for commercial use.
  • *2 We do not accept reservations from non-corporate customers.

Response to Customer Requests “to Make the Jelly AQUARYSTA Available in the Skin Care Cosmetics ASTALIFT WHITE Series”

In response to the many requests we received from customers, we have made the face serum ASTALIFT WHITE Jelly AQUARYSTA available in Japan from March 2021. We spent about ten years developing this product. In making a new Jelly AQUARYSTA, we carefully examined each and every product design and ingredient in order to “satisfy customers with a product that offers new functions that were not available in the ASTALIFT series thus far.” The packaging is also filled with special details. We chose a glossy silver with a red gradient for a design that perfectly suits the “WHITE” in the name.