CSR activity report│Other CSR Activities
Social Contribution Activities
Basic Approach
The Fujifilm Group contributes to society through its business operations while interacting proactively with local communities as a corporate citizen, thereby contributing to the sustainable development of society. Utilizing the unique characteristics of our business operations, the Fujifilm Group implements distinctive activities that include creating archives of cultural assets and artistic works (record storage), reproducing historical documents, providing medical devices for use at disaster sites and by emerging nations and support through photography. In addition to these activities, we participate in various other activities to support education and foster coexistence with communities. Continued involvement in these activities makes up an important foundation for the Group’s business activities and for achieving the goals of SVP 2030.
Social contribution through business activities
The Fujifilm Group aims to contribute to society by working together with local communities as a good corporate citizen and responding sincerely to the demands and expectations of those communities.
We focus on the four fields, "Environment", "Education and Research", "Culture, Arts and Sports" and ''Health", which are closely related to our business.
Environment
Priority activities in each field (Relation to business)
The Fujifilm Group has always paid attention and protected the environment as clean water and fresh air are essential for our businesses. Environmental issues have a great impact on all our businesses, so we continue social contributions related to environment.
Impact on business (Effects on business and KPIs)
We control the environmental impact on our business and society by setting KPIs for CO2 and waste emissions, and water management.
Typical activities (Concrete activities and KPIs)
Education and research
Priority activities in each field (Relation to business)
Our Group is promoting a range of businesses, and so needs a diversity of human resources. We work with partners and NPOs to foster diversity in the coming generations in the regions where we operate. This will enable us to establish relationships with local communities through the development of human resources and to increase recognition of our Group.
Impact on business (Effects on business and KPIs)
These activities will allow us to enhance our relationship with the regions where we operate and establish the Fujifilm brand. We set the continuity of our business and sales in the region as our KPIs.
Typical activities (Concrete activities and KPIs)
Culture, Arts and Sports
Priority activities in each field (Relation to business)
Since our foundation, we have operated a business of photographic films and photosensitive materials to“contribute to society by offering more informative images.” We also focus on Creating Shared Value (CSV) utilizing multifunction devices and latest technologies under the banner of “Valuable communication beyond the times.”
Impact on business (Effects on business and KPIs)
We expect to create further printing demand in photographic products and in the graphic communication business. Our approach should also create new demand for our business innovation areas (former document business). The results will be seen in our sales and profits.
Typical activities (Concrete activities and KPIs)
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Holding The Heart to Heart Communication—“PHOTO IS” 50,000—Person Photo Exhibition (KPI: Number of participants)
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Other events in FUJIFILM Square (KPI: Number of participants)
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Reproduction and digitalization of historical documents (KPI: Number of documents were restored)
FUJIFILM Business Innovation has sponsored the same soccer event for a long time as a main sponsor.
Health
Priority activities in each field (Relation to business)
We aim to create a healthier society and further develop our healthcare business simultaneously. This will be achieved by promoting disease prevention, diagnosis, and treatment in emerging and other countries. In this way, we can drive forward our healthcare business, which offers medical products such as mammography systems, diagnostic imaging systems, and medicines. As a part of our social contribution, we are raising health awareness, including disease prevention, diagnosis, and treatment in emerging countries which encourages people to take health checks and visit doctors. This should enhance the healthcare market. This movement should also increase our reputation in this field and help stable expansion of business development.
Impact on business (Effects on business and KPIs)
We anticipate sustainable growth of the healthcare business. Such business encompasses medical systems, contract development manufacturing of biomedicines, and life sciences. The results will be seen in our sales and profits.
Typical activities (Concrete activities and KPIs)
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Improving medical accessibility in all 196 countries and regions in the world in which we operate by introducing AI-based medical products and services by 2030.
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Offering medical training
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Supporting the Pink Ribbon campaign etc.
Social Contribution Activities〔World Wide〕
China
Reforestation activities since 1998: Providing an online program for raising awareness of forest regeneration in 2020
In response to the COVID-19 pandemic, FUJIFILM (China) Investment Co., Ltd. continued its volunteer tree planting activities in the Inner Mongolia Autonomous Region online and provided an educational program for raising awareness of forest regeneration via an app.
Additionally, a donation was made to partner non-profit organization Greening Network, funding the planting of 300 trees.
Portugal
Communicating the message for preventing breast cancer worldwide via social media
During Breast Cancer Awareness Month in October 2020, FUJIFILM Europe GmbH – Sucursal em Portugal partnered with non-governmental organizations such as the Portuguese League against Cancer to organize “Pink Day,” in which employees wore pink to participate.
The selfi es of all employees wearing pink masks were published in a short animation on the corporate page on business social media platform LinkedIn, making a worldwide appeal for breast cancer prevention and early diagnosis.
Vietnam
Organizing an auction for local school flood relief
FUJIFILM VIETNAM Co., Ltd. held an auction to support Ba Long Primary and Secondary School in Quang Tri Province, which was damaged by the major flood in October 2020.
All the money raised at the event was donated for the purchase of desks and chairs to support the reopening of the school.
United States
Conducting environmental conservation activities in communities via #FujifilmCares Fall Volunteer Events
Employees from Fujifilm’s five Group companies in North America with bases of operation in New York and South Carolina carried out beautification activities such as picking up trash and planting seasonal flowers in public parks.
A donation was also made for environmental conservation activities, and partnering with a local cleanup campaign, the companies carried out volunteer activities to give back directly to the community as “good neighbors.”
Holding events to prevent sickness during American Heart Month in February and participating in fundraising
Group companies in North America held internal events for preventing heart attacks and strokes, and more than 300 employees took the pledge of maintaining healthy lifestyles as a new initiative. In addition, Americas region employees raised over 30,000 U.S. dollars through fundraising and walking events.
With company matching, a total of 42,322 dollars was donated to non-profit partners such as the American Heart Association.
United Kingdom
Supporting online learning with content that communicates the joy of science to children
To support home learning, which has increased as a result of COVID-19, FUJIFILM UK Ltd. launched an online learning hub for 5–8 year old children to learn about the science that powers Fujifilm technologies from photographs to vaccines. Educational coloring books to reengage children with learning in a fun and exciting way were distributed to elementary schools in the local community and also made available for free download online. Since then, translated books have also been created in Turkey and Germany.
In addition, FUJIFILM Diosynth Biotechnologies created a game app called Virtual Victor for children to learn more about gene therapy.
Introducing female scientists and powerful women from around the world
The February and July 2021 issues of Women4Women Magazine, which is published by FUJIFILM Europe GmbH, included a special feature introducing female scientists and powerful women from around the world who are experts at the Fujifilm Group or partner with the Group.
The February issue highlighted the contributions of women to science in commemoration of International Day for Women and Girls in Science.
The July issue focused on exciting experiences based on key words such as commitment, resistance and focus.
Supporting Recovery from the Disasters
Japan
Support for Disaster Areas and Victims Affected by Torrential Rain
Uematsu, President of FUJIFILM Kyushu Co., Ltd. and Kumamon
🄫2010 Kumamoto Prefecture Kumamon
Taken on September 30, 2020
For the people affected by “the Heavy Rain in July 2020”, FUJIFILM Corporation and FUJIFILM Business Innovation Corp. donated 10 million yen in total to Kumamoto Prefecture, in addition to 1,000 bottles of Fujifilm’s hand sanitizer, Medicated Alcohol Gel CB, to prevent infectious diseases at evacuation sites.
Furthermore, we collected about 900,000 yen through our funding website for employees, and the money was donated to local activities supporting the recovery via the Japan Platform, a nonprofit organization.
Supporting Recovery from Disaster through Purchasing Merchandise
FUJIFILM Holdings Corporation annually holds sales event by a mailing order to introduce and sell local products from the Tohoku and Kumamoto regions to its employees nationwide.
It is a cooperative project between labor and management (supported by FUJIFILM COOP). In FY2020, we gave up holding our annual food tasting event of the merchandise due to the COVID-19 pandemic, but we donated 1% of its sales to the initiatives at disaster areas including reconstruction of Kumamoto castle as one of the symbolic activities for restoration.
Fujifilm Green Fund
In 1983, Fujifilm donated 10 billion yen to establish the Charitable Trust Fujifilm Green Fund (FGF) toward nature conservation represented by the beautiful water, air and greenery that we have been protected since our foundation. The FGF is the first charitable trust aimed to conserve nature from a private business in Japan and has been assisting many activities and researches to date.
Social impact assessment in social contribution
FUJIFILM Business Innovation has worked since FY2016 to visualize social impact from our social contribution activities since FY2016.
Background
In FY2012, FUJIFILM Business Innovation decided to strengthen social contributions that harness the unique qualities of FUJIFILM Business Innovation as a company In FY2012, FUJIFILM Business Innovation decided to strengthen social contributions that harness the unique qualities of FUJIFILM Business Innovation as a company whose ultimate calling is “communications.” The company set out two high-priority management themes to encourage its social contribution activities. These themes are: “Education for future generations,” and “Conservation of diminishing cultures and information.” Through such activities, FUJIFILM Business Innovation aims to achieve three of the Sustainable Development Goals (SDGs): “#4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all”; “#11. Ensure access to affordable, reliable, sustainable and modern energy for all” and “#17. Strengthen the means of implementation and revitalize the global partnership for sustainable development.”
Purposes
FUJIFILM Business Innovation has measured the social impact of contribution activities in order to understand effects. Specifically, regarding the three projects “Offering Learning Materials in Emerging Countries”, “Reproducing and Utilizing Historical Documents”, “the Mirai Zukuri (future creation) activity in Tono”. FUJIFILM Business Innovation established a social impact assessment method*1 to quantitatively and qualitatively measure the changes and effects to visualize the social impact. FUJIFILM Business Innovation then reflected the assessment results utilizing the PDCA cycle, while also sharing them with stakeholders to contribute to resolving problems in local communities. In this way, FUJIFILM Business Innovation helped communities to further develop over the years.
Activities
To evaluate the social impact from our major social contribution activities, including the project to offer learning materials in emerging countries and reproduction and utilization of historical documents, we created a logic model and made trial assessments.
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Creating a logic model utilizing the Social Impact Assessment Tool Set.*2
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Creating a logic model based on a program evaluation approach and a review by Meiji University.
To enhance the reliability of our own assessments, we asked the Institute for Program Evaluation of Meiji University to review our assessment results in FY2017. -
Learning the latest trends concerning social impact assessment and contribution to disseminating such methods in Japan. Since FY2017, we have been participating in the Social Impact Management Initiative*3 as a core member of the Case Study Archiving and Utilization Working Group.
Future prospects
Valuing dialogues with our stakeholders, we continue improving our social contribution activities based on the results of our social impact assessment in order to contribute to problem solving and development of local communities. We are also considering applying this measurement method across the Fujifilm Group.
- *1 Determining the value of projects and activities by quantitatively and qualitatively understanding social and environmental changes, benefits, learning, and effects generated as a result of our projects and activities over both the short term and long term.(From the definition of Global Social Impact Investment Steering Group (GSG, previous G8 Social Impact Investment Task Force.)
- *2 A guidebook for social activity assessment created by GSG.
- *3 A private-led platform to promote social impact assessment in Japan, established in 2016.