Social Contribution Activities

The Fujifilm Group contributes to society through its business operations while interacting proactively with local communities as a corporate citizen, thereby contributing to the sustainable development of society. Utilizing the unique characteristics of our business operations, the Fujifilm Group implements distinctive activities that include creating archives of cultural assets and artistic works (record storage), reproducing historical documents, providing medical devices for use at disaster sites and by emerging nations and support through photography. In addition to these activities, we participate in various other activities to support education and foster coexistence with communities. Continued involvement in these activities makes up an important foundation for the Group’s business activities and for achieving the goals of SVP 2030.

The Fujifilm Group aims to contribute to society by working together with local communities as a good corporate citizen and  responding sincerely to the demands and expectations of those communities.
We focus on the four fields, "Environment", "Education and Research", "Culture, Arts and Sports" and ''Health", which are closely related to our business.

We control the environmental impact on our business and society by setting KPIs for CO₂ and waste emissions, and water management.

These activities will allow us to enhance our relationship with the regions where we operate and establish the Fujifilm brand. We set the continuity of our business and sales in the region as our KPIs.

We expect to create further printing demand in photographic products and in the graphic communication business. Our approach should also create new demand for our business innovation areas (former document business). The results will be seen in our sales and profits.

FUJIFILM Business Innovation has sponsored the same soccer event for a long time as a main sponsor.

We anticipate sustainable growth of the healthcare business. Such business encompasses medical systems, contract development manufacturing of biomedicines, and life sciences. The results will be seen in our sales and profits.

The February and July 2021 issues of Women4Women Magazine, which is published by FUJIFILM Europe GmbH, included a special feature introducing female scientists and powerful women from around the world who are experts at the Fujifilm Group or partner with the Group.

The February issue highlighted the contributions of women to science in commemoration of International Day for Women and Girls in Science.

The July issue focused on exciting experiences based on key words such as commitment, resistance and focus.

FUJIFILM Holdings Corporation annually holds sales event by a mailing order to introduce and sell local products from the Tohoku and Kumamoto regions to its employees nationwide.
It is a cooperative project between labor and management (supported by FUJIFILM COOP). In FY2020, we gave up holding our annual food tasting event of the merchandise due to the COVID-19 pandemic, but we donated 1% of its sales to the initiatives at disaster areas including reconstruction of Kumamoto castle as one of the symbolic activities for restoration.

In 1983, Fujifilm donated 10 billion yen to establish the Charitable Trust Fujifilm Green Fund (FGF) toward nature conservation represented by the beautiful water, air and greenery that we have been protected since our foundation. The FGF is the first charitable trust aimed to conserve nature from a private business in Japan and has been assisting many activities and researches to date.

FUJIFILM Business Innovation has worked since FY2016 to visualize social impact from our social contribution activities since FY2016.

FUJIFILM Business Innovation has measured the social impact of contribution activities in order to understand effects. Specifically, regarding the three projects “Offering Learning Materials in Emerging Countries”, “Reproducing and Utilizing Historical Documents”, “the Mirai Zukuri (future creation) activity in Tono”. FUJIFILM Business Innovation established a social impact assessment method^*1 to quantitatively and qualitatively measure the changes and effects to visualize the social impact. FUJIFILM Business Innovation then reflected the assessment results utilizing the PDCA cycle, while also sharing them with stakeholders to contribute to resolving problems in local communities. In this way, FUJIFILM Business Innovation helped communities to further develop over the years.

To evaluate the social impact from our major social contribution activities, including the project to offer learning materials in emerging countries and reproduction and utilization of historical documents, we created a logic model and made trial assessments.

Valuing dialogues with our stakeholders, we continue improving our social contribution activities based on the results of our social impact assessment in order to contribute to problem solving and development of local communities. We are also considering applying this measurement method across the Fujifilm Group.

• *1 Determining the value of projects and activities by quantitatively and qualitatively understanding social and environmental changes, benefits, learning, and effects generated as a result of our projects and activities over both the short term and long term.(From the definition of Global Social Impact Investment Steering Group (GSG, previous G8 Social Impact Investment Task Force.)
• *2 A guidebook for social activity assessment created by GSG.
• *3 A private-led platform to promote social impact assessment in Japan, established in 2016.