CSR activity report│Other CSR Activities

Social Contribution Activities

Basic Approach

The Fujifilm Group contributes to society through its business operations while interacting proactively with local communities as a corporate citizen, thereby contributing to the sustainable development of society. Utilizing the unique characteristics of our business operations, the Fujifilm Group implements distinctive activities that include creating archives of cultural assets and artistic works (record storage), reproducing historical documents, providing medical devices for use at disaster sites and by emerging nations and support through photography. In addition to these activities, we participate in various other activities to support education and foster coexistence with communities. Continued involvement in these activities makes up an important foundation for the Group’s business activities and for achieving the goals of SVP 2030.

Social contribution through business activities

The Fujifilm Group aims to contribute to society by working together with local communities as a good corporate citizen and  responding sincerely to the demands and expectations of those communities.
We focus on the four fields, "Environment", "Education and Research", "Culture, Arts and Sports" and ''Health", which are closely related to our business.

Impact on business (Effects on business and KPIs)

We control the environmental impact on our business and society by setting KPIs for CO2 and waste emissions, and water management.

Impact on business (Effects on business and KPIs)

These activities will allow us to enhance our relationship with the regions where we operate and establish the Fujifilm brand. We set the continuity of our business and sales in the region as our KPIs.

Impact on business (Effects on business and KPIs)

We expect to create further printing demand in photographic products and in the graphic communication business. Our approach should also create new demand for our business innovation areas. The results will be seen in our sales and profits.

Typical activities (Concrete activities and KPIs)

FUJIFILM Business Innovation has sponsored the same soccer event for a long time as a main sponsor.

Impact on business (Effects on business and KPIs)

We anticipate sustainable growth of the healthcare business. Such business encompasses medical systems, contract development manufacturing of biomedicines, and life sciences. The results will be seen in our sales and profits.

Typical activities (Concrete activities and KPIs)

  • Improving medical accessibility in all 196 countries and regions in the world in which we operate by introducing AI-based medical products and services by 2030.

  • Offering medical training

  • Supporting the Pink Ribbon campaign etc.

Main Continuing Social Contribution Activities

Fields Main activities
Environment Voluntary tree planting activity in China and Vietnum (Fujifilm)
Environment Ground water conservation activities in Minami-Aso village (FUJIFILM Kyushu)
Environment Charitable Trust Fujifilm Green Fund (Fujifilm)
Education and research
Kankyo-Nikki, “Midori-no-Komichi” (Fujifilm)
Education and research
“Watashi-no-Shizenkansatsuro Competition” (Fujifilm Green Fund, etc.)
Education and research Support to make large-font textbooks to students with low vision (FUJIFILM Business Innovation)
Education and research Photo class for young people (Fujifilm)
Education and research Kikigaki-Koshien (Fujifilm)
Culture, arts and sports The Heart to Heart Communication—“PHOTO IS” Photo Exhibition (Fujifilm)
Culture, arts and sports Fujifilm Square
Culture, arts and sports Reproducing historical documents (FUJIFILM Business Innovation)
Culture, arts and sports Creating digital archives of cultural assets (Fujifilm)
Culture, arts and sports Supporting Photo rescue activities (Fujifilm)
Culture, arts and sports Special Olympics Nippon (FUJIFILM Business Innovation)
Culture, arts and sports All Japan High School Soccer Tournament (FUJIFILM Business Innovation)
Culture, arts and sports FUJIFILM SUPER CUP (FUJIFILM Business Innovation)
Culture, arts and sports FUJIFILM, Studio Alice Ladies Open (Fujifilm)
Health Improving medical accessibility in all 196 countries and regions in the world in which we operate by introducing AI-based medical products and services by 2030.
Health Offering medical training
Health Pink Ribbon Campaign (Fujifilm)

Social Contribution Activities〔World Wide〕


25th anniversary of tree-planting activities by employee volunteers

40 volunteers from Fujifilm Group companies in China, mainly FUJIFILM (China) Investment Co., Ltd., participated in reforestation activities in the Hortin Desert in the Inner Mongolia Autonomous Region. This reforestation activity, which began in 1998, celebrated its 25th anniversary this year, and since its inception, has planted a total of more than 50,000 trees.

During the period when employees were unable to visit the site due to the impacts of the COVID-19 pandemic, we commissioned NGO “Greening Network” to plant trees. We also provided an educational program using an app to help employees deepen their understanding of environmental conservation and tree planting.

Employee volunteers planting trees
Employee volunteers who participated


Communicating the message for preventing breast cancer worldwide via social media

During Breast Cancer Awareness Month in October 2020, FUJIFILM Europe GmbH – Sucursal em Portugal partnered with non-governmental organizations such as the Portuguese League against Cancer to organize “Pink Day,” in which employees wore pink to participate.

The selfi es of all employees wearing pink masks were published in a short animation on the corporate page on business social media platform LinkedIn, making a worldwide appeal for breast cancer prevention and early diagnosis.

Employees wearing a pink mask


Organizing an auction for local school flood relief

FUJIFILM VIETNAM Co., Ltd. held an auction to support Ba Long Primary and Secondary School in Quang Tri Province, which was damaged by the major flood in October 2020.

All the money raised at the event was donated for the purchase of desks and chairs to support the reopening of the school.

At schools where donations were made

United States

Conducting environmental conservation activities in communities via #FujifilmCares Fall Volunteer Events

Employees from Fujifilm’s five Group companies in North America with bases of operation in New York and South Carolina carried out beautification activities such as picking up trash and planting seasonal flowers in public parks.

A donation was also made for environmental conservation activities, and partnering with a local cleanup campaign, the companies carried out volunteer activities to give back directly to the community as “good neighbors.”

Employees' environmental conservation activities
Employees' environmental conservation activities
Employees' environmental conservation activities

Holding events to prevent sickness during American Heart Month in February and participating in fundraising

Employees of Group companies in North America participating in the activities
Employees of Group companies in North America participating in the activities

Group companies in North America held internal events for preventing heart attacks and strokes, and more than 300 employees took the pledge of maintaining healthy lifestyles as a new initiative. In addition, Americas region employees raised over 30,000 U.S. dollars through fundraising and walking events.

With company matching, a total of 42,322 dollars was donated to non-profit partners such as the American Heart Association.

Employees of Group companies in North America participating in the activities

United Kingdom

Supporting online learning with content that communicates the joy of science to children

To support home learning, which has increased as a result of COVID-19, FUJIFILM UK Ltd. launched an online learning hub for 5–8 year old children to learn about the science that powers Fujifilm technologies from photographs to vaccines. Educational coloring books to reengage children with learning in a fun and exciting way were distributed to elementary schools in the local community and also made available for free download online. Since then, translated books have also been created in Turkey and Germany.

In addition, FUJIFILM Diosynth Biotechnologies created a game app called Virtual Victor for children to learn more about gene therapy.

Online learning hub and coloring book that can be downloaded from the site

Introducing female scientists and powerful women from around the world

Women4Women Magazine
Women4Women Magazine

The February and July 2021 issues of Women4Women Magazine, which is published by FUJIFILM Europe GmbH, included a special feature introducing female scientists and powerful women from around the world who are experts at the Fujifilm Group or partner with the Group.

The February issue highlighted the contributions of women to science in commemoration of International Day for Women and Girls in Science.

The July issue focused on exciting experiences based on key words such as commitment, resistance and focus.

Supporting Recovery from the Disasters


Fujifilm Green Fund

In 1983, Fujifilm donated one billion yen to establish the Charitable Trust Fujifilm Green Fund (FGF) toward nature conservation represented by the beautiful water, air and greenery that we have been protected since our foundation. The FGF is the first charitable trust aimed to conserve nature from a private business in Japan and has been assisting many activities and researches to date.

Social impact assessment in social contribution

FUJIFILM Business Innovation has worked since FY2016 to visualize social impact from our social contribution activities since FY2016.



FUJIFILM Business Innovation has measured the social impact of contribution activities in order to understand effects. Specifically, regarding the three projects “Offering Learning Materials in Emerging Countries”, “Reproducing and Utilizing Historical Documents”, “the Mirai Zukuri (future creation) activity in Tono”. FUJIFILM Business Innovation established a social impact assessment method*1 to quantitatively and qualitatively measure the changes and effects to visualize the social impact. FUJIFILM Business Innovation then reflected the assessment results utilizing the PDCA cycle, while also sharing them with stakeholders to contribute to resolving problems in local communities. In this way, FUJIFILM Business Innovation helped communities to further develop over the years.


To evaluate the social impact from our major social contribution activities, including the project to offer learning materials in emerging countries and reproduction and utilization of historical documents, we created a logic model and made trial assessments.

  • Creating a logic model utilizing the Social Impact Assessment Tool Set.*2

  • Creating a logic model based on a program evaluation approach and a review by Meiji University.
    To enhance the reliability of our own assessments, we asked the Institute for Program Evaluation of Meiji University to review our assessment results in FY2017.

  • Learning the latest trends concerning social impact assessment and contribution to disseminating such methods in Japan. Since FY2017, we have been participating in the Social Impact Management Initiative*3 as a core member of the Case Study Archiving and Utilization Working Group. 

Future prospects

Valuing dialogues with our stakeholders, we continue improving our social contribution activities based on the results of our social impact assessment in order to contribute to problem solving and development of local communities. We are also considering applying this measurement method across the Fujifilm Group.

  • *1 Determining the value of projects and activities by quantitatively and qualitatively understanding social and environmental changes, benefits, learning, and effects generated as a result of our projects and activities over both the short term and long term.(From the definition of Global Social Impact Investment Steering Group (GSG, previous G8 Social Impact Investment Task Force.)
  • *2 A guidebook for social activity assessment created by GSG.
  • *3 A private-led platform to promote social impact assessment in Japan, established in 2016.

Activities of each operating company

Photo Rescue Project(Fujifilm)

Shosoin Shogozo Scrolls Archive(Fujifilm)

FUJIFILM Kyushu's Regional Contribution (Fujifilm)

Social Contribution Utilizing Photographic Technology(Fujifilm)

Midori-no-Komichi Environmental Diaries(Fujifilm)


Volunteer Tree Planting Activities(Fujifilm)

System for Supporting Employee Participation in Society(FUJIFILM Business Innovation)

Major Programs for Engagement with Local Communities(FUJIFILM Business Innovation)

Creating Societies Resilient To Disaster Risk(FUJIFILM Business Innovation)